Interactive Installations
Interactive Installations & Brand Activations
Games people step on, jump on and gather around. We design, build and install game experiences for malls, events and brand activations across Kuwait, Saudi Arabia, the UAE and the GCC, where the floor, the wall or the stand itself becomes the game.
A screen alone doesn't stop foot traffic in a mall, but a floor that lights up when a child jumps on it does. Buried Games Studio designs and builds interactive installations and brand activations for clients across Kuwait and the GCC: floor games that light up and keep score, jump-and-win moments, motion-reactive walls and branded kiosk games that run all day.
Because we're a game studio first, the difference shows where it matters: the experience is an actual game with an attract loop, suspense and a win moment, not a technology demo. And because installations live in public spaces, we engineer them like products: they start from a wall switch, run all day, come with staff training and support, and speak Arabic and English as standard.
What you buy from us is the finished experience, installed and running. We do not sell sensors, boards or electronic parts: the hardware is ours to choose, build in and look after as part of the installation.
What's included
Experience & game design
The interaction itself (session length, attract loop, suspense, win moment), designed for queues, crowds, and first-time players of every age.
Floors, walls and things to press
Step pads, buttons, motion sensing and light, chosen by us, built into the installation and tuned for crowds and long days.
Show software & screens
The on-screen game, synchronized lighting and sound, and bilingual Arabic-English content, built on the same engines we ship games on.
Prize & reward systems
Prize engines with stock tracking and staff dashboards, so the screen never promises what ran out at 4pm.
Kiosk reliability engineering
Auto-start from a wall switch, watchdog recovery, UPS-backed shutdown, and offline-first operation: no venue Wi-Fi dependency.
Install, training & analytics
On-site installation and calibration, staff training, support for the run, and anonymous play analytics with an end-of-run report for the brand.
What the experience is made of
One system we design, build, install and support: visitors see a game, never the parts behind it.
Unity or web, whichever the experience needs: screen, sound and light run as one show.
Floors, pads and walls that feel a step, a jump or a wave, built into the installation.
Lighting choreographed by the game itself.
Displays, audio and power integrated and installed as one unit.
Our 5-step process
- 01
Concept & venue discovery
The interaction, the space, power, staffing, and run length agreed, and a written scope with the hardware approach.
- 02
Experience design
The full show on paper: attract loop, game states, prize logic, sound, and bilingual screen states, signed off before hardware is ordered.
- 03
Build & integration
Hardware assembled and the game built against it, with fabrication drawings issued to your stand builder where one is involved. Hardware lead times drive the calendar, so they're locked early.
- 04
Burn-in & acceptance
The complete system runs continuously on our bench for days, then you see it working and sign off before it ships to the venue.
- 05
Install, train & support
On-site installation and calibration, staff training with a handover pack, and support options for the run.
Why work with a GCC studio
Installations live in physical venues, and venue realities here are specific: mall rules, bilingual audiences, and campaigns that must not fail on a Thursday night.
Bilingual by default
Arabic-English screens with real RTL, designed for Gulf mall audiences, not translated afterwards.
Built for the venue's rules
Volume limits, safety expectations, staffed operation, and long daily hours are designed in from the first sketch.
Same-timezone support
When a campaign is live, questions get answered during your working day, not overnight.
The engineering behind it
An installation is a game plus real-time systems that cannot fail in public. The work that engineering comes from:
Interactive installations FAQ
Floor games and step-on games, jump-and-win prize experiences, motion-reactive screens and walls, and branded kiosk games where the way people move controls the game on screen, for malls, exhibitions, roadshows and in-store campaigns.
The experience. We design, build and install the whole thing (the game, the surfaces people play on, the screen, sound and light) and support it for the run. We don't sell sensors, boards or parts on their own. Where your stand builder makes the booth, we give them the drawings our system fits into.
That's the design target. Systems start straight into the experience from a wall switch, recover on their own from power cuts and software faults, don't depend on the venue's Wi-Fi, and come with staff training and support for the run.
We build the prize engine (odds, tiers, live stock tracking, and a staff dashboard), and we design for every-player-wins mechanics by default, which keeps kids happy and avoids the regulatory questions chance-based draws can raise. Physical prizes stay with your team.
Custom sensing and lighting hardware is manufactured to order, so lead time (typically a few weeks) is driven by hardware, not software. Tell us your event date first and we'll design within what it allows.
Planning an activation?
Tell us the venue, the audience, and the date: we'll come back with an experience concept and a clear scope.